Because of the billions of people who use Facebook, YouTube, Instagram, Twitter and other social media networks, it’s foolish and costly for your dance studio to ignore social media presence. Social media is an excellent way for a dance studio to build trust with customers and potential customers alike.  If you want your studio to appear in searches for local dance classes, a robust social media life is the way to go. Here are some simple tips for dance studio owners to improve their social media presence.

If you can’t do it yourself, outsource.

A dance studio owner’s focus is generally on the day-to-day operation of the business. It’s understandable; social media management takes time and knowledge. Hiring a freelance social media manager is an expense that could result in more online visibility and increased traffic. When more people find your studio online and sign up for classes, you’ll be thankful for that extra help. If you just can’t afford to hire a freelancer, educate yourself through YouTube tutorials or Udemy courses.

Understand different social media channels.

Not all social media networks have the same purpose, and a customer on Tumblr will engage with your presence differently than a customer on Facebook. Make sure that what you’re posting is relevant to the network. Some channels are great for building trust with your audience, and other channels are great for generating leads. Set a goal for social media use and prioritize networks that support your goals.

Engage with your audience often and with variety.

Audiences love inspirational photos and quotes, helpful blogs and articles, and the latest news from your dance studio. Audiences enjoy videos, showcasing the family that you call customers. Share personal stories, photos, and relevant hashtags. Try a combination of information and promotions to connect with customers and potential leads. User-friendly, free software like Canva is great for creating colorful, eye-catching social media graphics.

Make it easy to turn a lead into a sale.

The goal is to get customers into your dance studio and signing up for classes. If you are going to invest the time, energy, and money into social media, make sure you’ve created a clear call to action and a way for customers to engage. Nothing is more frustrating to a consumer who is ready to purchase than not being able to find the ‘buy now’ button. Customers use social media to make purchase decisions. Your online presence should come equipped with the ability to sign up for classes and pay online.  At the very least, make it easy for customers to call your studio with a definite “call now” button for mobile visits.

 

Consumers rely on social media more than ever before, so consider social media engagement as part of your business and marketing plan. Soon your studio will be rewarded by all your new education and smart work.