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3 Tips on How to Engage Your Audience in 2022

Posted Tuesday, October 25th, 2022 by Akada

 

Do you ever wonder why people don’t stop to engage with your posts or respond to your emails?

There is so much content out there that we are essentially facing an epidemic of content binging. We have to be creative to break through the noise and get the right audience to engage with us!

Here are our 3 tips to do just that…

#1 – Solidify your voice on social media.

Social media is increasingly becoming a place for entertainment, based heavily on short form video. Creating content that has a specific voice or message that you are passionate about is going to help bring out more emotion in your audience, which will help create a deeper connection and lasting impact with your brand, product or store. 

We suggest that you lean into:

  • Humor
  • Authenticity
  • Case Studies
  • User Generated Content/Testimonials
  • Before and After
  • Mental Health Awareness

#2 – Utilize email as a conversation tool.

Email started as a way to communicate between friends and now it has become a mass marketing tool that makes inboxes too overloaded. The problem is, we cannot give up on email because it is such a powerful tool to engage in conversations.

What needs to change is how we view the emails that we send. It should sound like we are talking to a friend. Would you email a friend a lengthy message of over 300 words? No! 

We suggest that you start to treat email as a conversation starter. Here is how you do that:

  • Create a segmented list of your contacts based on their interactions/transactions with you
  • Write different messages for each group
  • Keep messages short enough that it fits on a cell phone screen from start to finish (50-125 words)
  • Ask a question at the end that elicits a response 
  • If they respond, begin a conversation like you would have with a friend. Don’t be salesy, just be authentic

#3 – Go to networking events in your community and talk to real people! 

Whether you are an online business or not, networking and engaging in real life conversations is the most important thing you can do! Not only will it help you hone your message of what you do and why you do it, but it allows you to create meaningful connections with people in your community. 

Where to find networking opportunities:

  • Rotary Club
  • Chamber of Commerce
  • Colleges with Business Divisions
  • Google “business networking near me”

Now it’s time for you to go and come up with a plan of action! Stay authentic, be conversational and go talk to real people!

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Did you like today’s blog content? Spread the word and share this link with your friends!

Interested in checking out the Akada Software? Click here to create a free account! (monthly fees after you reach 100 students)

The 3 numbers every dance studio owner should track!

Posted Saturday, September 24th, 2022 by Akada

 

Is my social media doing anything? Does anyone visit my website? Why aren’t people signing up their kids for dance classes at my studio?

Do you find yourself asking these questions, but don’t even know where to start when figuring out what the problem is? Let’s take a look at the 3 easiest numbers you need to be tracking in order to figure out what needs attention!

#1 : Track engagement rate on social media posts.

Social media is often the first place most customers find out about your business or check to see what you are about. You can post on social media every day, but if it isn’t engaging then it might be a huge waste of your time! 

To see if your social media is helping you to get new customers, you need to determine the engagement rate on your posts. This will tell you how many of the people who saw your post has engaged with it (likes, comments, shares, etc.).

This is how you do it:

Divide the total number of engagements on a post by the reach per post. Multiply the result by 100. You can find the engagement and reach numbers on your Meta Business Suite.

The ideal engagement rate is 1-5%. Once you start to look deeper into each post and how they are performing, you might determine you need to improve your content or you might be surprised that it is doing just fine!

 

Our suggestions to improve your engagement on social media:

Video Content: always performs higher than a static image

Testimonials: make sure to tag your happy clients so they can re-share the post

Be Personable: ask questions, do polls, create conversations

 

#2 : Track web page bounce rate.

The next place most potential customers are going to visit is your website! So let’s look at that and see what is going on! 

Looking at the bounce rate is going to tell you whether your visitors are leaving a page rapidly or staying to read the content. This will give you a great indication as to whether you need to update the look, simplify the page, or leave it as is.

This is how you do it:

Go to Google Analytics (set this up if you don’t have it connected to your website) and on the left side, go to the section “Behavior – Site Content – All Pages”. Make sure to set the time frame at the top right to the previous month and in the columns you will be able to see the bounce rate for each page. 

Bounce rate breakdown:

  • 26 to 40 percent is excellent
  • 41 to 55 percent is roughly average
  • 56 to 70 percent is higher than average
  • Anything over 70 percent is not good and needs to be addressed

 

Our suggestions to decrease the bounce rate:

Keep your web pages short and simple with a button to register on every page

Post your class schedule on your website organized by age

Include testimonials of happy customers

Focus your messaging on the benefits of dancing at your studio

 

#3 : Track accounts that did not register for classes. 

The last place we get to on the journey of signing up for dance classes, is when the customer creates an account in the software you are using. Keeping a close eye on how many “new accounts” were created and how many of those ended up registering for classes is highly important so that no one falls through the cracks! 

Within the Akada software, accounts can be sorted in multiple ways:

  • Active: enrolled in dance classes
  • Inactive: previously was enrolled, but no longer are
  • Prospects: new accounts that haven’t registered for classes

Tracking the numbers of those 3 groups are going to help you see if you are growing and if your efforts to convert those prospects or inactive customers to become active is working. It is so rewarding to look back and see the numbers change over time!

 

Our suggestions to increase class registration:

Send all prospects a text message (free with Akada software) or email to see if they need help with registration and provide a phone number they could call for assistance! 

Send all previous customers a text message (free with Akada software) or email to let them know you miss them and are checking in to make sure they didn’t forget to register for classes! (because life is busy!)

 

There are SO many numbers you could track, but these 3 are a great starting point! These numbers are going to tell you the most important information you need to figure out WHY someone might not be registering for classes and where they might be dropping off or getting “stuck”.

Now, I’m sure you are wondering how often you should look at these numbers? Well, that is completely up to you and what you can handle! If you have an employee dedicated to marketing, they could look at these numbers once a week to continue to improve your messaging and the look. If you do not have that luxury, we suggest looking at the numbers once a month, decide what changes need to be made and make a goal for where you want to see those numbers next month!

Now it’s time to get tracking! We are rooting for you here at Akada!

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Did you like today’s blog content? Spread the word and share this link with your friends!

Interested in checking out the Akada Software? Click here to create a free account! (monthly fees after you reach 100 students)

Boosting Summer Enrollment For Your Dance Studio: 5 Tips

Posted Tuesday, July 12th, 2022 by Akada

Running a successful dance studio can be rewarding, but it’s not easy. Summer enrollment is always one of the most challenging times to draw in new students, and parents can be challenging to convince in the summer months. Here are five tips to help you get through the summer successfully and boost enrollment for next fall!

 

1) Reach Out To Parents Early

It’s important to start marketing your summer dance camp early – send out emails as soon as you have the camp dates finalized. This will give parents plenty of time to plan and budget for the camp. You can also offer early bird pricing to incentivize signing up early. 

 

2) Don’t Let The Competition Scare You

It can be easy to get discouraged when you see other dance studios with higher summer enrollment numbers than yours. But don’t let the competition scare you! Instead, use it as motivation to step up your game and attract more students to your studio.

 

3) Get Creative With Marketing

Traditional advertising, like flyers and posters are great, but to get people in the door, you need to get creative. Think about what kind of marketing would appeal to your target demographic and get their attention. You could hold a free dance class, create a social media campaign, or partner with a local business for a cross-promotion.

 

4) Create A Fun, Rewarding Experience For Students

The first step to boosting summer enrollment for your dance studio is to create a fun, rewarding experience for students. This means offering enjoyable and challenging classes and opportunities for students to show off their skills. Offering incentives, such as discounts or free classes, can also help attract new students. 

 

5) Offer An Affordable Option

Many families are on a tight budget during the summer, so offer an affordable option for those who want to enroll their child in dance classes. You can do this by providing a lower-cost class or by giving a discount for multiple classes.

Benefits of Running Social Media Ads for Your Dance Studio

Posted Tuesday, July 12th, 2022 by Akada

If you’re running a dance studio, it can be highly beneficial to run Facebook ads. However, as with any form of marketing, not all methods work across all businesses and audiences—which is why we recommend getting professional help when running social media campaigns to ensure they have a positive ROI.

 

What kind of content to put in your Facebook ad campaign

Facebook has introduced many changes to its advertising platform in recent years. This can make ad creation intimidating, but it’s a relatively easy task as long as you know your target audience and put some effort into planning. Make sure that your visuals are not only appealing to your audience but also relevant to them. If you want to drive traffic to your dance studio website from Facebook, try targeting people who live within 20 miles of your studio and are interested in dance schools or dance studios. 

 

Best practices for driving traffic from Facebook advertisements

Facebook advertising offers an array of targeting options. Using these, you can focus your ads on specific demographics and age groups, which is an excellent way to start driving traffic to your dance studio. If you’re new to Facebook ads, try out some retargeting ads—these display adverts from websites you’ve visited in the past. The goal is to entice visitors who may already be familiar with your dance studio and get them to visit your website or sign up for a class.

 

How to track the success of your Facebook advertisement campaign

 An excellent way to track the success of your Facebook campaign is by using one landing page per campaign so that with every click, you get leads back to a dedicated page. You’ll see exactly how many people have clicked through from Facebook, what they looked at on your site, and how much time they spent there. This way, you can keep an eye on engagement and conversions—and adjust your strategy accordingly.

 

Social media ads, when utilized correctly, can help your dance studio in a significant way. By creating a worthwhile marketing strategy with these helpful tools, you will be preparing your dance studio for major success.

5 Ways to Set Your Dance Studio Up for Success

Posted Thursday, July 7th, 2022 by Akada

To succeed as a dance studio owner, you have to go above and beyond in everything you do. From the moment your customers step inside your studio to the time they leave, you have to ensure that their experience with your business leaves them wanting to return again and again.

 Here are five simple ways to improve your dance studio that anyone can follow, no matter their level of experience running a dance studio.

 

1) Take Time to Create an Amazing Atmosphere

When you walk into a dance studio, what’s your first impression? Is it relaxed and inviting? Do you get that it’s going to be a great day feeling? How is the lighting set up so dancers can see each other as they learn new steps and routines? Ask yourself these questions when designing or redesigning your dance space. Create an atmosphere that people want to be in.

 

2) Prepare Your Teachers

 A good leadership team will lead by example, but you need to instill a certain amount of discipline in your teachers to take their role seriously. If you do not have an established routine, consider starting small and taking it from there. For example, sign up some new teachers and assign one person who has been with you a while as their mentor. The first thing they should work on together is creating a schedule for when classes are held and what days/times they’ll be teaching. The more structure you give your teachers, the better they’ll be able to run your studio successfully.

 

3) Offer Fun Classes that Provide Amazing Benefits

Find a niche that resonates with your audience and develop a program around it. Learn more about your students’ wants and needs, and turn those into unique lessons that will keep them coming back for more. For example, if you’re teaching kids hip-hop dance, incorporate as much fun and imagination into their lessons. Creativity is essential with any form of dance, from ballroom to ballet!

 

4) Promote on Social Media

Developing a social media presence and posting relevant content will help you gain exposure, build your brand, and bring in new students. Start using Facebook, Twitter, Pinterest, Instagram, and Google+! The more consistently you post quality content that gets engagement from your target audience online, the more referrals you’ll be getting offline.

 

5} Community Involvement

Engage with your local community and build a network of potential students to increase your studio’s reach. Whether you’re teaching young children or adults, organizing a dance showcase is a great way to increase awareness about your dance studio and attract new students. Keep an eye out for fundraisers, conferences, festivals, and other events that might bring like-min

Are you getting the business you deserve?

Posted Tuesday, March 1st, 2022 by Akada

Many businesses offer white-glove service, but there’s one thing about your company that sets it apart from all the rest- the way you treat your customers.

When you’re providing white-glove treatment to your clients, you should expect the same level of dedication from your vendors and suppliers. Through years of experience, Akada has worked to perfect this practice building great partnerships with dance studios nationwide.

From day one, Payscout has always put clients first – forging solid relationships with them based on trust and fairness. For this reason, Akada is proud to add Payscout as an additional credit card processing partner. With Payscout merchants are assigned a dedicated Relationship Manager who will promptly answer inquiries and provide access to relevant information at all times. Relationships between the two sides aren’t limited by distance either. Both merchants and Payscout representatives can communicate through an open messaging line anytime they want – no holdups or busy signals necessary!

These days, time is the key ingredient to a company’s success; if you can’t serve your customers quickly, they’ll go elsewhere. If your current payment processor isn’t delivering quality customer service, you need something else – and fast!

For more information about the Akada + Payscout partnership, and to receive a “Free Cost-Savings Analysis,” visit www.payscout.com/akada-payment-processing.

How to Market Your Dance Studio In 2022

Posted Friday, February 4th, 2022 by Akada

How do you get more students in your dance studio? A vital part of growing your business, this question comes up in most dance studio owners’ minds at some point. Whether you’re just starting and trying to attract that first batch of dancers or you’re looking to expand your business and reach a new crowd, here are some tips to help your marketing efforts thrive in the upcoming year.

 

Facebook and Instagram make it easier for small businesses like dance studios to reach their audiences. Using social media, you can create a marketing campaign that promotes your studio’s services and classes while building rapport with current and potential customers. While there are numerous social media platforms to choose from, Facebook and Instagram have proven most effective because they have an active user base that includes prospective dancers.

 

Whether you’re a fitness studio, yoga studio, dance studio, or another studio that offers physical classes, offering a free trial class is an excellent way to market your business. It allows potential students to try out your classes without any commitment—and if they come for one class and love it (as most do), then they’ll likely be back for more.

 

 

Setting up an easy-to-use, easy-to-find website (that’s also mobile-friendly) can be a huge factor in getting new clients for your dance studio. In your FAQ, include information on how students can sign up and what their first class will be like. Also, encourage parents to ask questions they might have through email or contact forms on your site. Let everyone know that you are easily accessible, so they don’t feel nervous about signing up for classes with you!

 

If you’re looking to improve business at your dance studio or create new opportunities within the market, then following these helpful tips will hopefully make it happen.

Happy New Year!

Posted Monday, January 10th, 2022 by Akada

Thank you for all your trust and partnership in 2021. We’ve made it our mission to ensure we offer the best tools and services to help make your studio a success. Our goal is to see you thrive – so we’re happy to see how far we’ve come together.

Celebrate Our Achievements

We hope your studio had a fantastic year with many achievements to celebrate. It’s important to remember that there is still progress even if not everything went according to plan. Every step towards reaching your goal matters – no matter how small it might seem. 

We’re here to support your studio through the trenches.

Keep Track

You learn pretty quickly when running a dance studio; there are always hurdles ahead. There are many lessons to be remembered for any error that you make. The best course of action is to note these past hardships and implement what you learned–your studio will be rewarded in the end.

Looking Forward: What to Expect

2022 is a brand new year where we are starting with a clean slate. 

Regardless of the number of students your studio has, you can count on Akada to do the heavy lifting, freeing up your time for things that matter. Trust your administrative needs to us to not only simplify your studio management but keep it running efficiently. 

We are here to support and manage your studio efficiently while celebrating and cheering you on to success.

 

Happy New Year!

Akada’s Best Features

Posted Friday, November 5th, 2021 by Akada

Finding the right software to power your dance studio shouldn’t take a tremendous amount of time, effort, or money. The features that Akada Software offers is based on our years of expertise with studio management, which means we do the hard work, and you focus on making sure your students are nailing those pirouettes. Here are some of the features that make Akada Software the best in the industry.

Billing and Online Payments

No more spreadsheets or reminding yourself to pay bills or collect tuition payments. Akada’s billing and online payment systems make it easy to keep credit card payments up to date.

Communication, Security, and Reports

Not only is all data kept private and secure, but you can also email or text with families. When you see attendance, finance, and enrollment reports that are easy to read, you can use that data to communicate with your customers and stay on top of studio business.

Performances and Registration

Scheduling is easy with Akada. Between the studio’s class sessions and customer registration, to scheduling performances and recitals, Akada makes it simple and saves time. Also, Akada Software has built-in costume management.

Time Tracking and Scheduling

Manage your staff, timekeeping, and payroll, and track classes to ensure no conflict for rooms, instructors, and students, all in one place.

 

Dance studio owners have enough on their plate, and shouldn’t have to wade through countless apps, software, and tools to manage a dance studio. Partner with Akada Software, and simplify your administrative studio management so you can focus on what makes you happy about being a dance studio owner.

Mental Health and Dance

Posted Wednesday, August 18th, 2021 by Akada

In the past year, professional athletes have made headlines by doing one thing: taking a step back.
Tennis star Naomi Osaka pulled out of matches; and more recently, gymnast Simone Biles withdrew
from Olympic events. Both athletes cited mental health reasons for their withdrawal, and both athletes
have received praise and scorn for their decisions.
What does this have to do with dance?
The rigors of participating in local dance classes may not be on the same level as Olympic participation,
but dance studio owners notice a decline in competitive participation from teens also citing mental
health reasons. Opinions vary on whether these students are making good decisions by withdrawing
from dance classes but keep a few things in mind.

Mental health is not just a trend
Students and adults alike have been under enormous stress in the past eighteen months. This is a time
to pay attention to mental health, not ignore it. Students need understanding, not judgment because
you may not know what’s going on at home.
Rethink your message
A win-at-all-cost mindset doesn’t motivate everyone. It’s a lot of pressure. Never forget that dance is a
form of expression and mindfulness. Physical activity is beneficial for mental health. Perhaps some new
options can include recreational dance that includes mindfulness.
Care about the whole student
Sure, another trophy would be great, but not if it destroys the mental health of students. Trust
students when they tell you they need to prioritize their mental health because it demonstrates amazing
strength to draw a line between doing what they love and understanding their boundaries. Meet
students with compassion if you want to keep them.

Perhaps it’s time to recognize that right now may not be appropriate for a win-at-all-cost message, and
young people are rejecting that mindset. Meet them where they are and be the resource that they need
so that one day they will look back and see that you helped them get through some pretty hard stuff.