Running a successful dance studio can be rewarding, but it’s not easy. Summer enrollment is always one of the most challenging times to draw in new students, and parents can be challenging to convince in the summer months. Here are five tips to help you get through the summer successfully and boost enrollment for next fall!

 

1) Reach Out To Parents Early

It’s important to start marketing your summer dance camp early – send out emails as soon as you have the camp dates finalized. This will give parents plenty of time to plan and budget for the camp. You can also offer early bird pricing to incentivize signing up early. 

 

2) Don’t Let The Competition Scare You

It can be easy to get discouraged when you see other dance studios with higher summer enrollment numbers than yours. But don’t let the competition scare you! Instead, use it as motivation to step up your game and attract more students to your studio.

 

3) Get Creative With Marketing

Traditional advertising, like flyers and posters are great, but to get people in the door, you need to get creative. Think about what kind of marketing would appeal to your target demographic and get their attention. You could hold a free dance class, create a social media campaign, or partner with a local business for a cross-promotion.

 

4) Create A Fun, Rewarding Experience For Students

The first step to boosting summer enrollment for your dance studio is to create a fun, rewarding experience for students. This means offering enjoyable and challenging classes and opportunities for students to show off their skills. Offering incentives, such as discounts or free classes, can also help attract new students. 

 

5) Offer An Affordable Option

Many families are on a tight budget during the summer, so offer an affordable option for those who want to enroll their child in dance classes. You can do this by providing a lower-cost class or by giving a discount for multiple classes.