To succeed as a dance studio owner, you have to go above and beyond in everything you do. From the moment your customers step inside your studio to the time they leave, you have to ensure that their experience with your business leaves them wanting to return again and again.

 Here are five simple ways to improve your dance studio that anyone can follow, no matter their level of experience running a dance studio.

 

1) Take Time to Create an Amazing Atmosphere

When you walk into a dance studio, what’s your first impression? Is it relaxed and inviting? Do you get that it’s going to be a great day feeling? How is the lighting set up so dancers can see each other as they learn new steps and routines? Ask yourself these questions when designing or redesigning your dance space. Create an atmosphere that people want to be in.

 

2) Prepare Your Teachers

 A good leadership team will lead by example, but you need to instill a certain amount of discipline in your teachers to take their role seriously. If you do not have an established routine, consider starting small and taking it from there. For example, sign up some new teachers and assign one person who has been with you a while as their mentor. The first thing they should work on together is creating a schedule for when classes are held and what days/times they’ll be teaching. The more structure you give your teachers, the better they’ll be able to run your studio successfully.

 

3) Offer Fun Classes that Provide Amazing Benefits

Find a niche that resonates with your audience and develop a program around it. Learn more about your students’ wants and needs, and turn those into unique lessons that will keep them coming back for more. For example, if you’re teaching kids hip-hop dance, incorporate as much fun and imagination into their lessons. Creativity is essential with any form of dance, from ballroom to ballet!

 

4) Promote on Social Media

Developing a social media presence and posting relevant content will help you gain exposure, build your brand, and bring in new students. Start using Facebook, Twitter, Pinterest, Instagram, and Google+! The more consistently you post quality content that gets engagement from your target audience online, the more referrals you’ll be getting offline.

 

5} Community Involvement

Engage with your local community and build a network of potential students to increase your studio’s reach. Whether you’re teaching young children or adults, organizing a dance showcase is a great way to increase awareness about your dance studio and attract new students. Keep an eye out for fundraisers, conferences, festivals, and other events that might bring like-min